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Names and numbers on kits: how to choose the right typography

· by Guillaume

Flex lettering on a kit

A number is read from 30 metres, during a match, on a player who is running. The typography of a jersey is therefore not just a matter of style: it is above all a matter of legibility. Here’s how to choose well.

Legibility above all

Referees, commentators and the public must identify each player instantly. Favour numbers that are:

  • bold, with a consistent stroke;
  • open: a 6, a 8 and a 9 must not be confused;
  • without frills: handwritten or highly decorative fonts lose all legibility at a distance.

Contrast, more important than the font

A white number on a navy shirt reads well; a yellow number on an orange shirt much less so. Choose a marking colour that strongly contrasts with the shirt. On a striped or patterned shirt, an outline or a background behind the number greatly improves readability.

Common sizes

ElementIndicative height
Number on the back20 to 25 cm
Number on the front or on the shorts10 to 15 cm
Name on the back5 to 7,5 cm

Your federation or league may require sizes, placements or colours: always check the rules of your competition before confirming.

Typography styles

  • Classic block : timeless, very readable, suitable for all sports.
  • College / varsity : square‑serif numbers, American look, perfect for basketball or baseball.
  • Condensed : useful for long names, but not too tight.
  • Bespoke : some clubs create their own numbers. Keep them simple and test them from a distance.

Names: some practical rules

  • Choose a single rule for everyone: surname only, or initial + surname.
  • For very long names, reduce the size slightly rather than squashing the font.
  • Check spelling and accents on the list before production.

The marking technique

Flex is the standard for names and numbers: each item can be different, and there are flex options suitable for polyester jerseys. Club and sponsor logos in colour can be printed in DTF. Everything about club kit in custom sports jerseys and kitting your club on a budget.

Frequently asked questions

What size for a number on the back?

Generally 20 to 25 cm high. Always check your federation's regulations.

Can you have a different name and number on each jersey?

Yes, that's the strength of flex: each item is personalised individually, even a single shirt.

Got a project in mind?

Embroidery, DTF, flex (vinyl) printing or screen printing: we’ll advise you and send a free quote within 24 h.

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