Logo embroidery on clothing in Brussels
Embroidery is your logo stitched thread by thread into the garment. It won’t fade or crack and instantly gives a neat appearance. We embroider polos, sweatshirts, jackets, caps and workwear in our workshop in Brussels, from single items to large runs.
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Ideal for
- Company logos on polos, sweatshirts, softshells and fleeces
- Caps and beanies
- Workwear and aprons that are washed often
- Team gifts and brand collections
Less suitable for
- Photos and gradients (prefer DTF)
- Very large back designs (high cost)
- Very thin T‑shirts (risk of puckering)
Not sure about the technique? We advise you for free in the quote.
How it works in the workshop
Your logo
Send your file, ideally vector. We check the size and details.
The embroidery file
The logo is converted into a stitch program (“digitising”): stitch direction, density, thread colours.
The embroidery
The garment is stretched onto a hoop with a stabiliser, then the machine embroiders each colour.
Finishing and inspection
We remove the stabiliser, trim the threads and inspect each piece.
The principle in a diagram
- Needle and embroidery thread Shiny, strong polyester thread; one thread colour per logo area.
- Satin and fill stitches Stitches overlap: they give the embroidery its relief and shine.
- Fabric stretched in the hoop The garment is kept taut so the design doesn't distort.
- Stabiliser A backing placed under the fabric holds the stitches; it is cut away or torn off after embroidery.
- Bobbin thread At the back, it locks every stitch: the embroidery won't come undone in the wash.
In pictures: embroidery
Examples of branding with this technique, on items available in our catalogue.
Example of brandingKnitted bobble hatSee the product 
Example of brandingKnitted Christmas jumper S-MSee the product 
Example of brandingSeaqual® towel 70x140cmSee the product 
Example of brandingRPET polyester scarfSee the product 
Example of brandingKnitted Christmas hatSee the product 
Example of brandingSeaqual® towel 100x170cmSee the product 
Example of brandingKnitted hat with cuffSee the product 
Example of brandingKnitted Christmas hat with LEDSee the product
“Example of marking”: demonstration photo supplied by the product manufacturer, with a fictitious logo.
Why choose embroidery?
Embroidery is the most durable marking technique: the design becomes part of the fabric. It withstands repeated washing, tumble drying and abrasion, where printing can sometimes wear away. That’s why you find it on uniforms, welcome polos, technician jackets and restaurant aprons.
It also conveys a perception of quality: the slight relief and thread shine give the logo a ‘finished’ look, highly appreciated for the image of a company, club or clothing brand.
Which garments to embroider?
Thicker, stable textiles give the best results:
- Polos and shirts: chest logo, on the sleeve or at the nape.
- Sweatshirts and hoodies: chest, sleeve, or a larger central embroidery.
- Softshell jackets, fleeces and down jackets : chest and back.
- Caps and beanies : front, side or back.
- Workwear and aprons.
- Embroidered linen: towels, bathrobes, throws.
On a t-shirt, a small embroidered logo on the chest is possible; for a large design, DTF printing is more suitable.
Size, placement and number of colours
| Placement | Usual size | Tip |
|---|---|---|
| Chest (heart side) | 7 to 10 cm wide | The most classic placement for a company logo |
| Sleeve | 5 to 8 cm | Ideal for a second logo, a flag or a website |
| Back | up to about 25 cm | Strong visual impact, but more stitches so a higher cost |
| Cap (front) | 5 to 6 cm high | Allow a legible logo, without very fine details |
The price of an embroidery mainly depends on its number of stitches, therefore its size and density, more than the number of colours. A logo with a few colours remains perfectly affordable.
Preparing your logo for embroidery
- Avoid text smaller than 5 mm high: thread cannot reproduce letters that are too small.
- Replace gradients with solid colour blocks.
- If possible, send a vector file (AI, EPS, PDF). Our studio can otherwise retouch your logo.
All our advice in the guide preparing your logo for printing or embroidery.
Embroidery or printing?
Choose embroidery for durability and a premium look, printing for large visuals, photos and small budgets on t-shirts. Many customers combine both: logo embroidered at the front, large printed visual on the back. See our comparison embroidery, DTF, flex or screen printing.
Models ready to personalise
A selection from our catalogue, ready for your logo.
Junior vintage jacket
from 37,20 € excl. VAT
Stone kids hoodie 260g
from 13,30 € excl. VAT
Comet sweater 280g
from 22,18 € excl. VAT
Origin unisex hooded sweat
from 46,90 € excl. VATCompare textile techniques
The right technique depends on your design, the quantity and the material.
| Technique | Quantity | Colours | Finish | Materials |
|---|---|---|---|---|
| Embroidery | From 1 piece | Multiple thread colours | Raised, premium | Polo shirts, sweatshirts, jackets, caps |
| DTF printing | From 1 piece | Unlimited, gradients and photos | Soft, vivid colours | T-shirts, sweatshirts, bags, jackets |
| Flex | From 1 piece | 1 to 2 colours | Smooth, opaque, effects | Jerseys, t-shirts, jackets |
| Screen printing | Medium to large runs | 1 to 4 solid colours | Soft, very durable | T-shirts, sweatshirts, tote bags |
| Transfer 1 colour | Small to medium runs | 1 colour | Fine, mat, flexible | Jackets, softshells, bags |
| Multicolour transfer | Medium to large runs | 2 to 4 colours | Sharp, faithful | Polos, jackets, sweatshirts |
| Patches | Small to large runs | Multiple thread colours | Raised, patch effect | Uniforms, jackets, bags |
Frequently asked questions
Can’t find your answer? See the full FAQ
Our other techniques
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