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Why does the same design look different depending on the fabric?

· by Guillaume

Same design printed on different coloured t-shirts

You ordered the same logo on a white t-shirt and a black sweatshirt… and the result isn't exactly the same. That's normal: the textile is part of the outcome. Here’s why, and how to anticipate it.

1. Fabric colour

Printing inks are slightly translucent. On a white textile they render the intended colour; on a coloured or dark textile the fabric colour influences the result. That's why we add a white underbase on dark textiles: it restores colour brightness, but the finish still differs slightly.

2. Material

  • Cotton : absorbs ink, soft feel, colours slightly more muted.
  • Polyester : smooth surface, vivid colours, but it requires suitable inks and temperatures. On some dyed polyesters, the fabric colour can "migrate" into a light print: we choose materials that reduce this effect.
  • Blends : behaviour depends on the proportion of each fibre.

3. Weight and knit

A thin t-shirt with an open knit provides a less even surface: very fine details are less sharp than on a thick sweatshirt with tight fleece. In embroidery, a textile that's too thin can pucker.

4. Elasticity

Textiles with elastane (sports, fitted cuts) stretch: the marking must follow. DTF and flex stretch are suitable; a large rigid fill is less so.

5. Treatments

Water-repellent or technical textiles (softshells, windbreakers) have treated surfaces that require specific materials and settings. That's why we check each reference before marking.

How to anticipate

  1. Tell us all the garments and colours involved when requesting a quote.
  2. For a critical logo colour, give your Pantone reference.
  3. For a large order, request a sample piece before production.

Also read: prepare a perfect print file and which technique to choose.

Frequently asked questions

Why does my logo look darker on a coloured t-shirt?

Inks are slightly translucent: the fabric colour affects the result. A white underbase limits this effect.

Can we get exactly the same colour on all garments?

We get as close as possible using your colour references, but a slight variation depending on the material and textile colour is normal.

Got a project in mind?

Embroidery, DTF, flex (vinyl) printing or screen printing: we’ll advise you and send a free quote within 24 h.

Free quote